Lead generation in sales is a fast-growing segment, But what does lead generation mean? Lead generation is not simply about collecting names and numbers. It is about delivering the understanding to the proper recipient at the right moment in the right way. This is how the lead generation data is converted to the lead. By the end of this blog, we will get to know why your business should adopt advanced strategies such as data scraping, data extraction, POI data, location intelligence, and others to power your sales. We’ll show you how they are instrumental in lead generation for B2B and further examine how data scraping and data extraction are used to help companies collect location intelligence for their sales and marketing operations.